Wednesday, February 2, 2011

Goodsh*t: Collaborations

I was asked to do a little research on outside brands and what's a popular trend for more business within their businesses, alas! The collaboration! I love collaborations, high-end + fast fashion and re-issues of old classics. These are just a few of some great power couples in the men's market right now. Levis/Pendleton, and more with Opening Ceremony 1985 re-issues for Puma, Thom Browne/Moncler and the debut of a new and improved Russell activewear on the European tip. Menswear is even more noticeable these days and I am loving all the boundaries being pushed, especially with color.

I would just DIE for an opportunity to work as a duo, my company is over 100 years old! Come on!

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